Make it interesting, fun and easy to share!
What exactly does that mean? A couple tips to keep in mind:
Have a “social media sharing solution” on your website by simply integrating Social Media buttons on your page (Classics include Linkedin, Facebook,
Twitter & Instagram). It is very likely that your website providers provide an easy way to do so in the template you are using. You can even improve this
experience by adding a custom sharing solution, for example by respective adding plug-ins. For WordPress, one great plug-in is Social Snap: It has great
features and is on top performance-friendly. However, there are many many other solutions out there: For an overview check out this list by WpRocket
which ranks the plug-ins according to their performance.
Make it easy for social networks to grab your data from a technical standpoint. Are your tags set up properly? Tools such as Yoast or Rank Math do this
automatically and you can on top manually customize or change the tags on a page-by-page basis.
[15] Let’s try something: Search your own brand by typing it into Google. Hit the search button – what do you see? Probably you’ll find yourself in one of
three possible scenarios:
● A compilation of links to your website or social networks
● Only a few links to your website and social networks, mixed with unrelated websites
● No links to your own brand and only links to other people’s brands
The idea behind it is very simple: Your goal should be to have ALL results on the first page directed to your brand or content. Why is this important? If you
look at it from a user perspective – the more information you can find about someone, the more trustworthy they appear in your eyes. And trust is the primary
precondition for someone wanting to work with you!
A rather easy way to do this is by claiming your brand’s online properties. These include:
● Your website homepage
● Other pages on your website
● Facebook Page
● Instagram
● YouTube
● Pinterest
● LinkedIn
Or other important niche-specific directory listings.
[16] So-called “Heatmaps” are a great way to understand your user’s behaviour on your website. Heatmaps show you..
● how far users scroll
● where users click
● what users interact with on the page
● how the website looks like from a user perspective
By understanding what content users interact with and how they navigate through your pages can give you important feedback on how to improve your
online presence and user experience!
Some great heatmap tools are
● https://www.hotjar.com
● https://www.plerdy.com
● https://www.crazyegg.com
● how far users scroll
● where users click
● what users interact with on the page
● how the website looks like from a user perspective
By understanding what content users interact with and how they navigate through your pages can give you important feedback on how to improve your
online presence and user experience!
Some great heatmap tools are
● https://www.hotjar.com
● https://www.plerdy.com
● https://www.crazyegg.com
[17] One of the first decisions you will have to make is to choose the web host you want your site to run on. Choosing the right platform is essential for your
SEO success as it impacts a series of SEO dimensions, including pagespeed, bounce rate and the overall UX experience.
In the past few years, the clear trend was to go with the big players in the market including Bluehost or GoDaddy. However, these big companies have a
rather hard time to provide solutions for all different needs and niches out there.
Hence, it is not surprising that now so called boutique web hosts have conquered the market. Boutique web hosts are focused on providing a web host
solution tailored to the needs and requirements of a specific niche, offering you both the server and the platform to set up your website.
Using one of these providers (depending on your industry) is a great choice that you should look into these days: They are novel, offer state-of-the-art
technology and usually come with great customer support.
Some recommendations:
● Cloudways: A managed cloud hosting platform
● SiteGround: A classic shared web hosting provider which offers WordPress
● Kinsta – A Managed WordPress hosting solution for enterprise
[18] Here’s a quick hack on how to make the website of your local business faster.
If you for example operate a local business in the San Francisco area, it would make sense to sign up with Cloudways, pick a DigitalOcean or Vultr server,
choose San Francisco as server location and there you have it! Now, when somebody visits your website, it will load super fast because there is no lengthy
back and forth DNS change required beforehand!
While this approach works great for local businesses, it obviously gets a lot more complicated once your service offer reaches nationwide or even global
audiences. In this case: Let me introduce CDNs.
[19] CDN is a shortcut and stands for Content Delivery Network. According to Yoast, a CDN is “a network of servers in different geographic locations
working together to get content to load faster by serving it from a location near the visitor.”
Hence, this is your solution if you provide your service nationwide or even globally.
However, a CDN offers more than just hosting your static files on servers.
Here’s a quick overview of what CDN can do for you:
● deliver static content to users in a fast and efficient way
● save you bandwidth
● support you with scale resources in case you go viral!
● add a new level of security
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